Owner's Rep for Hospitality Development - From Site Selection to Grand Opening
Hospitality & Event Venue Development Advisory
Helping developers and municipalities design, build, and operate profitable hotels, event centers, and more.

Builder's Rep & Consultant
Independent Development Advisory for Hotel Owners, Developers, Investors & Municipalities - Protecting Your Interests through Every Phase of the Build.
Persona Communications & Design serves as your dedicated owner's representative throughout the hospitality development process — from evaluating ground and negotiating brand franchise terms, through construction oversight and FF&E/OS&E procurement, to a strong opening and stabilized operations. With two decades of hands-on hotel development and operations leadership, Dave Hilliard brings an operator's eye to every decision, so your project is built to perform — not just to open.
Representing the owner's interests against the GC, brand, and other parties - Persona takes on the headaches so you don't have to.

DAVE HILLIARD
​Few advisors bridge design and operations. Persona does.
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Hotel & Event Venue Operations Advisory
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Site Selection Guidance/Entitlement Support
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Complete Hotel PIP Design/Procurement/Construction
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IHG Applicant Delegate/POC
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Municipal Conference Facility Consultant
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Integrated Public/Private Facility Development Expertise
Pleasant View, Utah
801.390.6000



























