Persona: Design & Operations Consulting

Experience That Pays for Itself
With over 30 years of hands-on operations and management experience, Persona brings a rare, practical perspective to hospitality design and construction. By listening to guests, meeting planners, staff, and vendors, we’ve developed a deep understanding of what truly drives satisfaction, efficiency, and profitability.

Integrating Persona’s consulting services into your construction budget can help you maximize guest scores, improve building efficiencies, and enhance ROI for owners and investors alike.

Case in Point: Davis Conference Center

Before construction began, a detailed review of the ballroom layout revealed a simple yet powerful opportunity. By widening the ballroom by just one foot—and narrowing the adjacent hallway by the same—an additional ten banquet tables could fit in the space.
That’s 100 more guests per event, every event, every year. With over 800 events annually, this small design tweak created a significant and lasting boost to the venue’s bottom line.

Case in Point: Candlewood Suites Prototype

While reviewing plans for a new hotel prototype, we noticed each floor’s electrical rooms were oversized and redundant. By consolidating them into a single main-floor room, we gained three additional spaces—perfect for Flex Rooms.
These became hospitality suites, meeting planner storage, or small boardrooms, giving the property a versatile advantage. Each room added tangible value, increased group bookings, and set the hotel apart from its competition.

Persona Services

Serving Hotels, Event Venues, Conference Centers, Corporate Offices, Convention Centers, and Commercial Spaces, Persona offers:

• Ongoing Plan Reviews from concept through completion to identify efficiencies and opportunities

• On-Site Visits during construction and opening to guide execution

• Unique Marketing Concepts that help your property stand out

• Audio/Visual and Electrical Consulting to enhance guest experience

• Direct Collaboration with City, County, General Contractors, and Subcontractors when appropriate

• Media & Presentation Support to build excitement and drive project momentum

The Bottom Line

The ability to Think Like an Owner, Think Like a Guest, and Think Like an Employee—all at once—is what sets Persona apart. This holistic perspective drives designs that work in harmony to increase profits, reduce costs, improve efficiencies, and deliver exceptional guest experiences.